Marketing

Marketing Plan: The goal of my marketing is to sell your property for the highest price in the least amount of time. Most important in this aim is to expose your property to the most potential number of buyers and buyers' agents. This exposure will be accomplished by establishing the key selling features and promoting these via the MLS, the Internet, print advertising, broker tours, open houses and face-to-face property promotion. Listing your property on the Tahoe Sierra Board of Realtors Multiple Listing Service. Your property will be shown in it highest and best light from the first day it is listed including professional quality photography and a clear, concise property description highlighting the positive selling attributes. Placing the well-recognized Black and Gold Century 21 sign at your property for maximum drive-by and neighborhood exposure. Full color brochures will be placed at the property providing vital property statistics and contact information for curious neighbors and potential buying clientele. These brochures will also be on display in our front office, handed out at open houses and personally distributed to agents and offices throughout the area for reinforcing property awareness. Print advertisement Half Page color advertisement in Premiere Homes, North Lake Tahoe and Truckee magazine. Distributed throughout the Lake Tahoe, Truckee and other areas. Showcase home color ad in Mountain Homes supplement to the Tahoe World newspaper. Internet advertising on several high-ranking websites including: century21.com, our office website: tahoenorthrealestate.com and my personal websites: elizabethedmunds.com and laketahoerealestateonline.com MLS Broker Tour occurs every Wednesday for North Lake, West Lake, Alpine Meadows and Squaw Valley rotating areas every three weeks. Truckee Tour is on Thursday and areas are grouped together Tahoe Donner, Glenshire/Olympic Heights/Prosser and Donner Lake/Sierra Meadows/Downtown/Lahontan/Northstar. I will hold the property open as often as allowed and pitch the property at each morning meeting to remind agents of the listing and keep it fresh in their minds throughout the listing period. Open houses will be held at the property early during the listing showcasing the home to neighbors and potential buyers. Subsequent open houses will be held during busy and/or holiday weekends and as needed.